Invicta was founded in 1837 in La Chaux-de-fonds, Switzerland by Raphael Picard, who had the radical notion that fine Swiss timepieces could be offered at modest prices. For more than a century, the assiduous little company created manual and automatic winding timepieces of exceptional design and construction. Like many Swiss names of its day, the brand all but disappeared during the quartz invasion of the early ‘70s. In 1991, descendants of the Invicta family re-established the brand holding firm to the company’s founding principle. Privately owned and operated, Invicta has been better able to ensure the absolute highest standard in each watch produced. Active throughout every step of production, this hands-on approach is a predominately intrinsic aspect of the impressive current success of the brand. With consistent enduring strides in invention, craftsmanship, and inspiration, the Invicta Watch Group has evolved into the fastest growing watch company in the business and has sparked a movement that is turning the balance of power in the watch industry.
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