Formed a decade ago by Hollywood film producers Brandon and Marianne Chase, the company structure was based on the need for realistically-priced, top quality Swiss Watches specifically directed to the needs of professional pilots, both civilian and military. The design process began after months of consultation with all categories of flyers. It was only after this research that the precision timepieces went to the drawing boards, then to prototype testing and finally into production.
The reaction to the CHASE-DURER "look" and to its functionality, ruggedness and dependability was instantly acknowledged by the aviation world. Not only were their most important needs incorporated into the watches, but CHASE-DURER created a pricing structure that raised eyebrows within the industry by eliminating the exorbitant profits demanded by other companies making similar (though not as attractive) timepieces. "prices for top quality Swiss Watches include thousands of dollars of profit on each watch for the manufacturer and this is simply not necessary," said company founder Brandon Chase. "There is no need to go beyond fair pricing for top quality to maintain our company's success and our customers' support," said Chase. Today, thousands of military and commercial pilots in many nations covet their CHASE-DURER Watches. Hundreds of unsolicited rave reviews are on file at the CHASE-DURER offices. Many of them are posted on this website. Repeat buyers are counted in the thousands. Following their success in the aviation world, CHASE-DURER entered into another form of military timepiece, the ultra-rugged SPECIAL FORCES Underwater Demolition Team Chronograph series. Again the company met with officers and enlisted men from Special Forces units and, before long, the unique SF 1000 was born.
Since the creation of its first watches, CHASE-DURER has spread its wings and created an entire collection of quality Swiss watches that enjoy the very special "look" and pricing that continue to be the buzz of the industry. The Collection is the largest Chronograph selection of Military, Special Forces, Pilot, Racing, Diving and Ladies' Sport Watches available. The range is complete, from moderately priced models to diamond and 18K gold models. Scores of different choices have been designed to satisfy the needs of discerning watch buyers in every field of endeavor, offering a wide selection of features within a popular price range.
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